The Legacy of Adam Brand Identity Design!
The Legacy of Adam Brand Identity Design!
Project Brief
A Brief About the Brand
The Legacy of Adam is an animated series based in Norway, telling stories from the Abrahamic faiths in a child-friendly manner. It uses motion capture and film techniques to present its narratives, with the primary target audience being Swahili-speaking children and youth. The series has potential to expand into other languages, reaching a global audience.
Project Brief
A Brief About the Brand
The Legacy of Adam is an animated series based in Norway, telling stories from the Abrahamic faiths in a child-friendly manner. It uses motion capture and film techniques to present its narratives, with the primary target audience being Swahili-speaking children and youth. The series has potential to expand into other languages, reaching a global audience.
The challenge was to refresh The Legacy of Adam's brand identity for global appeal. The goal was to capture the essence of the Abrahamic faiths, while incorporating vibrant visuals inspired by Tanzanian aesthetics. The new identity needed to be adaptable across various formats and ensure consistency.
Project Brief
A Brief About the Brand
The Legacy of Adam is an animated series based in Norway, telling stories from the Abrahamic faiths in a child-friendly manner. It uses motion capture and film techniques to present its narratives, with the primary target audience being Swahili-speaking children and youth. The series has potential to expand into other languages, reaching a global audience.
The challenge was to refresh The Legacy of Adam's brand identity for global appeal. The goal was to capture the essence of the Abrahamic faiths, while incorporating vibrant visuals inspired by Tanzanian aesthetics. The new identity needed to be adaptable across various formats and ensure consistency.
My Role
How did I contribute to this Project?
As part of the design team, I contributed to the creation of The Legacy of Adam’s brand identity, ensuring that the visuals were impactful and aligned with the core values of the project. I was responsible for the logo design, color and typography selections, and development of brand guidelines.
My Role
How did I contribute to this Project?
As part of the design team, I contributed to the creation of The Legacy of Adam’s brand identity, ensuring that the visuals were impactful and aligned with the core values of the project. I was responsible for the logo design, color and typography selections, and development of brand guidelines.
Project Workflow
The Stages covered in this Workflow
Project Workflow
The Stages covered in this Workflow
The challenge was to refresh The Legacy of Adam's brand identity for global appeal. The goal was to capture the essence of the Abrahamic faiths, while incorporating vibrant visuals inspired by Tanzanian aesthetics. The new identity needed to be adaptable across various formats and ensure consistency.
01.
Research
01.
Research
02.
Sketching & Ideation
02.
Sketching & Ideation
03.
Color Scheme & Typography
03.
Color Scheme & Typography
04.
Logo Design
04.
Logo Design
05.
Creative Extensions
05.
Creative Extensions
06.
Final Logo & Brand Collaterals
06.
Final Logo & Brand Collaterals
Logo Design
The Designed Primary and Secondary Logos
Logo Design
The Designed Primary and Secondary Logos
Final Collaterals
Application in different Brand Collaterals
Final Collaterals
Application in different Brand Collaterals
My Role
How did I contribute to this Project?
As part of the design team, I contributed to the creation of The Legacy of Adam’s brand identity, ensuring that the visuals were impactful and aligned with the core values of the project. I was responsible for the logo design, color and typography selections, and development of brand guidelines.
Project Workflow
The Stages covered in this Workflow
The challenge was to refresh The Legacy of Adam's brand identity for global appeal. The goal was to capture the essence of the Abrahamic faiths, while incorporating vibrant visuals inspired by Tanzanian aesthetics. The new identity needed to be adaptable across various formats and ensure consistency.
01.
Research
02.
Sketching & Ideation
03.
Color Scheme & Typography
04.
Logo Design
05.
Creative Extensions
06.
Final Logo & Brand Collaterals
Logo Design
The Designed Primary and Secondary Logos
Final Collaterals
Application in different Brand Collaterals
Other Projects
Some Samples of Our Works
Other Projects
Some Samples of Our Works
Other Projects
Some Samples of Our Works