Insight Academy
Brand Identity Design!
Insight Academy
Brand Identity Design!
Project Brief
A Brief About the Brand
This project involved developing a cohesive brand identity for Insight Academy, aimed at providing professional certification programs for medical coders and related fields. The goal was to create a strong visual presence that resonates with the target audience, reflecting the academy's values of Achievement, Commitment, and Excellence.
Project Brief
A Brief About the Brand
This project involved developing a cohesive brand identity for Insight Academy, aimed at providing professional certification programs for medical coders and related fields. The goal was to create a strong visual presence that resonates with the target audience, reflecting the academy's values of Achievement, Commitment, and Excellence.
To design a modern and memorable brand identity that communicates the essence of Insight Academy, ensuring consistency across all platforms, including digital and print media.
Project Brief
A Brief About the Brand
This project involved developing a cohesive brand identity for Insight Academy, aimed at providing professional certification programs for medical coders and related fields. The goal was to create a strong visual presence that resonates with the target audience, reflecting the academy's values of Achievement, Commitment, and Excellence.
To design a modern and memorable brand identity that communicates the essence of Insight Academy, ensuring consistency across all platforms, including digital and print media.
My Role
How did I contribute to this Project?
In this role, I crafted the brand identity for Insight Academy, focusing on logo design, color palette, typography, and visual elements. I aimed to encapsulate the academy's mission and values in a visually appealing and professional manner.
My Role
How did I contribute to this Project?
In this role, I crafted the brand identity for Insight Academy, focusing on logo design, color palette, typography, and visual elements. I aimed to encapsulate the academy's mission and values in a visually appealing and professional manner.
Project Workflow
The Stages covered in this Workflow
Project Workflow
The Stages covered in this Workflow
The brand identity design for Insight Academy involved research, concept development, and visual identity design. It culminated in creating brand guidelines for consistency and collaboration with the marketing team for effective implementation, ensuring a cohesive identity that reflects the academy's core values.
01.
Research
01.
Research
02.
Sketching & Ideation
02.
Sketching & Ideation
03.
Color Scheme & Typography
03.
Color Scheme & Typography
04.
Logo Design
04.
Logo Design
05.
Creative Extensions
05.
Creative Extensions
06.
Final Logo & Brand Collaterals
06.
Final Logo & Brand Collaterals
Logo Design
The Designed Primary and Secondary Logos
Logo Design
The Designed Primary and Secondary Logos
Using #2C2C6F (dark blue) and #EF4F80 (bright pink) in the Insight Academy logo effectively balances professionalism and vitality. The dark blue conveys trust, stability, and reliability, crucial for a premium educational institution, while the bright pink adds a modern, energetic, and creative touch. This dynamic color combination makes the brand both credible and engaging, ensuring a visually appealing and memorable logo that stands out and appeals to a diverse audience.
Final Collaterals
Application in different Brand Collaterals
Final Collaterals
Application in different Brand Collaterals
My Role
How did I contribute to this Project?
In this role, I crafted the brand identity for Insight Academy, focusing on logo design, color palette, typography, and visual elements. I aimed to encapsulate the academy's mission and values in a visually appealing and professional manner.
Project Workflow
The Stages covered in this Workflow
The brand identity design for Insight Academy involved research, concept development, and visual identity design. It culminated in creating brand guidelines for consistency and collaboration with the marketing team for effective implementation, ensuring a cohesive identity that reflects the academy's core values.
01.
Research
02.
Sketching & Ideation
03.
Color Scheme & Typography
04.
Logo Design
05.
Creative Extensions
06.
Final Logo & Brand Collaterals
Logo Design
The Designed Primary and Secondary Logos
Using #2C2C6F (dark blue) and #EF4F80 (bright pink) in the Insight Academy logo effectively balances professionalism and vitality. The dark blue conveys trust, stability, and reliability, crucial for a premium educational institution, while the bright pink adds a modern, energetic, and creative touch. This dynamic color combination makes the brand both credible and engaging, ensuring a visually appealing and memorable logo that stands out and appeals to a diverse audience.
Final Collaterals
Application in different Brand Collaterals
Other Projects
Some Samples of Our Works
Other Projects
Some Samples of Our Works
Other Projects
Some Samples of Our Works